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Privacy Policy for My Vintage Affair

This Privacy Policy explains how your personal data is collected, used, and shared when you visit or make a purchase from www.myvintageaffair.dk (the “Site”).

Information We Collect

When you browse the Site, we automatically gather certain details about your device and activity, such as your browser type, IP address, time zone, and some of the cookies that may be installed. We also track the specific pages you visit, the products you view, and the websites or search engines that brought you to the Site. This kind of data is referred to as “Device Information.”

We gather Device Information using:

  • Cookies: Small data files stored on your device or computer that often include an anonymous unique identifier. To learn more about cookies and how to manage them, you can visit allaboutcookies.org.
  • Log Files: These help us track actions on the Site, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: These electronic tools allow us to understand how you interact with the Site.

When you make (or attempt to make) a purchase, we collect personal information such as your name, billing and shipping addresses, payment details (including credit card information), email address, and phone number. We refer to this data as “Order Information.”

When we mention “Personal Information” in this policy, we are talking about both Device Information and Order Information.

How We Use Your Information

We use the Order Information to:

  • Process your purchase and payment, including arranging for shipping and providing you with order confirmations and invoices.
  • Communicate with you directly.
  • Screen transactions for potential risks or fraud.
  • Provide marketing and promotional materials, aligned with the preferences you’ve shared with us.

The Device Information we collect helps us:

  • Monitor for potential security risks and fraudulent activity (primarily using your IP address).
  • Improve and optimize the Site by analyzing how visitors navigate through it, and assess the effectiveness of our marketing campaigns.

Sharing Your Information

We may share your Personal Information with third parties to help us process and use it as described above. For example, we use Shopify to power our online store. You can find out more about how Shopify handles your data by reading their privacy policy here. We also use Google Analytics to understand how customers engage with the Site. Learn more about how Google handles your data here. If you wish to opt-out of Google Analytics, you can do so here.

In cases where we are legally required to, or to protect our rights, we may also share your Personal Information to comply with laws and regulations, respond to subpoenas or legal requests, or protect our business interests.

Targeted Advertising

We use your Personal Information to provide relevant advertising and promotions tailored to your interests. For more information on how targeted advertising works, you can visit the educational page from the Network Advertising Initiative here.

You can opt out of targeted advertising using the following links:

Additionally, you can opt out of some of these services through the Digital Advertising Alliance's opt-out portal here.

Do Not Track

We do not modify our data collection or usage processes when we detect a "Do Not Track" signal from your browser.

Your Rights

If you are a resident of the European Union, you have the right to request access to the personal information we hold about you, and to request that it be corrected, updated, or deleted. If you wish to exercise any of these rights, please contact us via the details below.

Additionally, if you are an EU resident, please note that we are processing your data to fulfill contracts (such as completing your purchase) or to pursue our legitimate business interests. Please be aware that your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

We retain your Order Information for our records unless and until you ask us to delete it.

Changes

We may update this Privacy Policy from time to time in order to reflect changes in our practices, operational requirements, or legal obligations.

Contact Us

If you have questions about this policy, need further information, or wish to file a complaint, please contact us at:

CVR: 45170446
Email: info@myvintageaffair.dk
Phone: +004524445144, Address: Snekkersten Stationsvej 16, 3070 Snekkersten
David Ernø-Heising & Sofie Marquard